Everyone speaks about the speed at which industry is changing. With regards to marketing, traditional marketing strategies are being forgotten, and new digital methods (such as this blog) are being put to use. Yes, these marketing methods help, but an important demographic is being ignored; senior citizens or clients over the age of 60.
Surprisingly to some, senior clients make up almost 10% of the market. This market is extremely important, and those that ignore the segment’s habits are likely to miss out on a customer base that enjoys spending regularly on favoured brands. Packaging plays an important part for senior clients. Although packaging a product is often believed to be an old marketing trick (that the modern brand pays little attention to beyond ensuring simple packaging and design), developing a product’s packaging with a competent strategy will ensure the interest of the senior market. The senior market looks for a few simple elements in a package that will drive their purchase decision. The first is ease of access. Clever product packaging, especially for foodstuffs and drinks, that allows the customer to easily gain access but also re-seal packages are an incredibly important selling-point. Senior clients also require easy-to-understand and easy to read product information on packaging. The limited space on foodstuffs and pharmaceuticals makes this a tricky packaging factor for brands to get right, but the payoff is most certainly worth it. The loyalty from a customer base that is growing year after year (a consequence of modern medicines and medical practice)
The first is ease of access. Clever product packaging, especially for foodstuffs and drinks, that allows the customer to easily gain access but also re-seal packages are an incredibly important selling-point. Senior clients also require easy-to-understand and easy to read product information on packaging. The limited space on foodstuffs and pharmaceuticals makes this a tricky packaging factor for brands to get right, but the payoff is most certainly worth it. The loyalty from a customer base that is growing year after year (a consequence of modern medicines and medical practice) is priceless for any brand, so more attention should be given to packaging while modern trends like digital marketing will drive the younger consumers.
Make sure that your brand puts both thought and attention into the marketing strategy regarding product packaging. From foodstuffs and pharmaceuticals to toiletries and detergents, packaging should be designed with both the young AND the old at heart. For the finest packaging materials and products make sure that you contact Design Packaging & Tapes. We can assist you in the design, manufacturing and supply of all your packaging requirements, adapted and developed with the intention of maximizing your brand.
