Recent statistics were released overseas by RIS.com that categorically ranked a number of brands according to their most recent profit turnovers. As expected, there are plenty of new brands that have released new and innovative products, but one brand, in particular, stands out on the list; that brand is Nike.
Nike has been operational for over 50 years, and to consistently make the list for profitable businesses says a great deal about the brand and the level of commitment to deliver the highest quality products to their customers. But to stand out from the crowd requires a little more than producing much-loved products. A number of key business strategies are important in creating a world-renowned brand, and marketing is the most essential of these strategies.
As a marketing strategy, one can never underestimate the power of product packaging. We spend most of the time on the Design Packaging and Tapes blog reiterating that fact, so we won’t go into too much detail, but, without a doubt, packaging drives sales; and this is a fact that Nike understands very well.
Let’s begin with their footwear and clothing that doesn’t form part of a major merchandising campaign. A few of the most telling themes of modern packaging are simplicity, sustainability, and ease-of-use, and these themes have to be met head-on by major brands if they hope to remain competative. Nike outperforms in all aspects. The most iconic and modern Nike package is made from recycled and recyclable cardboard materials, offer clean, symmetric lines, and are well-known to display the conspicuous tick on a plain orange background.
When applied alongside a particular marketing strategy, variating packaging designs still adopt a similar character as the well-known orange box and the clean, recyclable orange paper bags. Consider the black box packaging below.
There is very little reason to suspect that the black packaging is anything other than a Nike product because of particular elements that are routinely utilised throughout all Nike packages. It’s no surprise than that Nike is one of the most highly-regarded and instantly recognisable brands on the planet.
Take a note from Nike’s playbook and ensure that your brand uses unique and brand-centric packaging for all its products. If you require any assistance in creating an outstanding retail packaging solution in South Africa, don’t hesitate to contact Design Packaging & Tapes today.