An innovative new product, a product trial, a new marketing strategy, a change in season or a renowned worldwide or regional event: these are all reasons why brands insist on producing limited edition packaging. But there are ways in which brands fail in creating meaningful and impacting limited edition packaging, wasting both time and money in their efforts. For this reason, we decided to post a few tips regarding limited edition packaging assisting you in creating a powerful marketing strategy over a short space of time.
The first tip regarding a range of limited edition products is to ensure that there is meaning to the madness. Is there a reason for the change in packaging? Then ensure that it ties in with the overall message of the company, and make sure that it still manages to exude the brand’s iconic look.
Marmite’s Celebration of the Queen’s Jubilee
On the other side of the spectrum, the limited edition packaging must truly stand out from the normal line of packaging. If it is not eye catching or different from the ordinary packaging, then why consider using limited edition packaging at all? Limited edition packaging allows the brand to present some of the more outward and creative packaging ideas that have been thrown around the marketing room.
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If you are jumping onto the bandwagon with regards to the new and limited packaged products, make sure it revolves around an event or date that does not alienate your clients. Some brands may find that including Halloween limited edition packaging may offend some of their more conservative markets. Furthermore, ensure that the event is popular enough to draw an interested segment of the market. It’s no use creating limited edition packaging for the release of a movie that is not popular, or for a specific holiday that is not widely celebrated.
Don’t be deterred by these limited packaging tips; limited edition packaging can be exceptionally powerful, and is known to draw interested consumers to your brand. If you require limited edition packaging, make sure you contact Design Packaging & Tapes as soon as possible.
