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How Food Packaging Can Save The Planet

How Food Packaging Can Save The Planet

By on Apr 24, 2017 in Packaging | 0 comments

A lot of the food that gets distributed around the world never makes it onto a plate. According to the UN’s Food and Agriculture Organisation, food is often so badly packaged that it spoils before it reaches its destination. Often, food gets to the supermarket shelves, but is not bought quickly enough and so, passes its use-by date. All this waste is often due to poor packaging. The impact of packaging   People complain about the environmental impact of food packaging, particularly if it is not an eco-friendly variety, but packaging has less of an impact on the environment that spoiled food and malnourishment.   Using food packaging effectively, means that more food reaches its destination and can stay on shelves longer. Vacuum packaging meat for example gives it a much longer shelf life – up to 6 days longer! As long as consumers are practising good recycling habits, stores can ditch the “deli counter” sales method and reduce tons of waste each year, by keeping food properly packaged until it is ready to be cooked and consumed. Grocery stores can get creative with their packaging and marketing, and save even more waste by packaging an entire meal together, for one or two people. This saves on needless plastic wrap for each individual item, when it will be consumed at the same time. Consumer Education Consumers, on the other hand, need to be aware of the different types of food packaging like self-seal bags and plastic wrap that is available. This will encourage people to repackage food that is not used, or defrosted but not cooked, to consume it at a later date. This simple change in food preparation and storage habits will drastically reduce not only food waste, but also spending and consumption too. Food waste emits tonnes of carbon dioxide into the earth’s atmosphere, in fact, this has such a detrimental effect on the environment that it is better to package food correctly and increase the demand for better recycle efforts, than let food go to waste. Visit our extensive online range of packaging and contact us to discuss how you can save on waste, and save our planet with the right packing tools for your...

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How NOMU gets their packaging just right

How NOMU gets their packaging just right

By on Apr 17, 2017 in Packaging | 0 comments

One of South Africa’s most exciting branding and packaging success stories, comes from a small food factory in Airport Industria, Cape Town. NOMU is mostly synonymous with delicious hot chocolate, but more so for its fresh, striking packaging. Interesting and recognisable packaging   People are visual thinkers and anything that appeals to us aesthetically is going to get our attention. This is an especially good thing to keep in mind if your product will be sitting on a supermarket shelf with other brands selling the same product. Interesting packaging is the key to getting shopper’s attention. The NOMU packaging is instantly recognisable, whether its their hot chocolate or spice-rub, you will see it because it stands out.   One of the first things we notice is the unusual shape of its hot chocolate tins. NOMU have gone for a thinner more cylindrical look, in brushed silver. The logo and information is printed in rich browns (the colour of chocolate) using a chic, yet simple, easy-to-read font.   Beating your competition with packaging   The other brands on the hot chocolate shelf all use bigger, rounder shaped tins, with brightly printed paper wrap. This may appeal to children, but it can also seem cheap and communicate something about the quality not being as high as that of the more chic NOMU products.   Life beyond the shelf NOMU products are cleverly designed to continue marketing themselves even after they have been bought. People are more likely to displaying the tins on the kitchen counter, rather than hide them in a pantry cupboard, or even use them for storage after the contents have been finished. This type of design thinking is incredibly smart, because it plays right into the psychology of consumerism.   Their products are priced higher than their competitors, yet there is no doubt that consumers know that they will get exactly, if not more than what they are paying for.   Customers want authenticity in a brand, and nothing says “we are unique” more than clever, visually tempting branding and packaging. The science behind product packaging is that it should always echo the “voice” of the brand, making it immediately obvious that the brand is appealing, without forgetting...

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Introducing the Newest Innovation in Can Packaging

Introducing the Newest Innovation in Can Packaging

By on Feb 21, 2017 in Packaging | 0 comments

Tin cans have rarely been lauded for innovation since they were first produced in 1812, with the first automated-can making machine only coming on line in 1883. Two centuries and a few years later, there is some good news to be had in the history of the can.   With the introduction of McCall Farms’ clear plastic retort can, we can expect to see something new, see-through and innovative on the shelves. The can is going to be used as a packaging for seven of the company’s products, namely its Garbanzo Beans, Pinto Beans, Green Lima Beans, Light Red Kidney Beans, Dark Red Kidney Beans, Great Northern Beans, and Blackeye Peas.   The Design and Response   The company has implemented a new design which makes it possible to see-through the can – a simple yet revolutionary difference that has those in the food manufacturing and packaging design industries talking.   According to Woody Swink, Senior Vice President of Sales and Marketing at McCall Farms, after conducting consumer testing and research, the overall response to the new design has been overwhelmingly positive. Many of the test subjects claimed that being able to see the product within the can gave the illusion that the vegetables were fresher, and it enhanced the level of trust that they felt for the brand. As a result, consumers felt more secure in being able to see for themselves, before they buy the product, that they will be getting the best possible value for their money.   While the innovation itself seems simple, it adds value to the product without increasing the amount needed to fund the packaging. According to many of the company’s staff members, it is an innovation which is sure to make the product stand out on the shelves, and nearly impossible not to try…   A Trend to Look Out for?   Looking at the positive response that the clear plastic retort can has received thus far, it is likely to become an international trend – and perhaps a new packaging option that all businesses in the food and beverage industry should consider investing in.   If you have any questions about food packaging materials for your produce, Design Packaging &...

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Where Packaging Design and Recycling Meet

Where Packaging Design and Recycling Meet

By on Feb 7, 2017 in Packaging | 0 comments

Up until recently, the most important aspect of any product packaging design was its visual appeal. While this is still an integral factor, especially when it comes to getting the attention of the consumer, another essential characteristic to consider is whether or not the packaging that you use for your products is fully recyclable. If you look through the rubbish bin in any household at any given time, the chances are good that a considerable amount of the rubbish contained within will be that of packaging materials (stats show that more than 15% of your waste will be from packaging) – some of which could have been recycled, and some of which could not. Either way, while product packaging is indeed necessary, it is easy to see why using non-recyclable materials has become a massive problem over the years. For those who own businesses, priority number one should be to reduce the carbon footprint… and revolutionising your packaging is a great place to start! The question is, which packaging options are the best to use? Good choices include paper, cardboard, certain bubble wraps and biodegradable plastic, to name a few. In terms of what to avoid, or to use in small amounts, we recommend monitoring the over-use of materials like basic plastic and foil in your product packaging design. For example, the traditional packaging used to house crisps is made out of many different layers of foil. These layers are impossible to separate which, in turn, makes the bag impossible to recycle. Unfortunately, recyclable and biodegradable materials can be more expensive than their non-recyclable counterparts. The key is in doing your research in an effort to discover where packaging design and recycling meet – without having to watch your budget take a drastic knock in the process. If you are currently unsure as to whether or not your products are environmentally-friendly and you want to make a change, it might be time to get in touch with Design Packaging and Tapes. Our corrugated cardboard as well as paper and board packaging options are both affordable and kind to our earth. They give you the opportunity to further enhance and complement the first impression made by your products, without having...

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Top Packaging Trends for 2017

Top Packaging Trends for 2017

By on Jan 17, 2017 in Packaging | 0 comments

While 2016 saw a big comeback in the form of retro packaging design and going back to basics – ‘au naturel’, the future of the industry in 2017 looks a little bit different… and somewhat more exciting, too! Here are a couple of leading trends to watch out for in the year ahead, or to get a head start on them with your own packaging designs. Quirky Labelling It will always be important to ensure that your product labels are easy to read, however, with this in mind, the latest trend is to use quirky lettering and bold, vibrant colours (the brighter, the better!) to grab the attention of your potential consumers. In fact, if you really want to embrace this trend, why not go all the way and create your own custom lettering? Use Nostalgia to Your Advantage Retro is still very much in fashion. Perhaps this is due to the fact that with retro comes a sense of nostalgia, and who doesn’t like to reminisce! Ultimately, if you are able to illicit these feelings in your consumer, he or she will be much more likely to buy your product than the one next to it that evokes no emotions. Die Cuts to Die for If you aren’t afraid to get creative, you can turn a simple die cut into a packaging revolution! Not only do the die cuts make it possible for consumers to take a peek at the actual product inside, but they can add personality to your packaging if executed correctly, too. For example, if your packaging features an animal, a die cut smile or tummy gives a view of what’s on the inside, just as Beehive Honey Squares did with a breakfast cereal! Go Green 2017 just happens to be the Pantone “Year of Greenery and green is the colour of harmony and balance, inducing trust and suggesting all that is natural, good and healthy. Going green with your packaging in 2017 isn’t only about the colour though. Eco-friendly packaging has already taken centre stage and many packaging awards, and seems set to become infinitely more popular going forward. Not only will it help you to reduce your carbon footprint, but it also leaves...

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The Corrugated Board Industry Boom!

The Corrugated Board Industry Boom!

By on Nov 16, 2016 in Packaging | 0 comments

Corrugated cardboard is one of the fastest moving products on the market, globally! As the rate at which consumer goods are purchased increases, brands are looking for economical, customizable and sustainable sources of packaging, and corrugated board ticks all the right boxes. The Growth So Far… The packaging industry grows at around 5% every year and remains one of the most important aspects in the production chain. Corrugated cardboard reflects this growth as the packaging product is, by and large, a more sustainable product than non-reusable plastics. Furthermore, modern processes involving die-cutting and molding speeds up manufacturing, creates customizable packaging for individual brands, and gives brands the ability to package products economically. South Africa has benefitted from corrugated cardboard growth as international brands with a local market use South African packaging businesses to supply their corrugated board. This, in turn, has created jobs, from forestry to warehousing. The Future Of Corrugated Board… Unfortunately, the expected production of corrugated board is expected to slow down dramatically over the coming years. This is a result of internet shopping, and manufacturers focussing on slimming a product’s packaging to increase positive user-experience and cover costs. Growth is expected to drop from 4.3% to 3.6% next year. Where growth is expected, though, is in certain industries like the electronic market where corrugated board is still a very popular packaging material. Luckily, South Africa is not as advanced as the USA or Europe, and the trend of buying products online has not extended to the majority of the population. For this reason, the industry will not suffer a decline in growth, but rather it will continue the current trend of expansion. Buy Local!  It is important to source local corrugated board manufacturers for locally produced products. The reasons for this are obvious. However, it is equally important to purchase bulk quantities of corrugated board from a manufacturer that can support your requirements, and deliver the customized and specced product appropriately. If you ae looking for such service, don’t hesitate to contact Design Packaging &...

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