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Posts made in April, 2017

How Food Packaging Can Save The Planet

How Food Packaging Can Save The Planet

By on Apr 24, 2017 in Packaging | 0 comments

A lot of the food that gets distributed around the world never makes it onto a plate. According to the UN’s Food and Agriculture Organisation, food is often so badly packaged that it spoils before it reaches its destination. Often, food gets to the supermarket shelves, but is not bought quickly enough and so, passes its use-by date. All this waste is often due to poor packaging. The impact of packaging   People complain about the environmental impact of food packaging, particularly if it is not an eco-friendly variety, but packaging has less of an impact on the environment that spoiled food and malnourishment.   Using food packaging effectively, means that more food reaches its destination and can stay on shelves longer. Vacuum packaging meat for example gives it a much longer shelf life – up to 6 days longer! As long as consumers are practising good recycling habits, stores can ditch the “deli counter” sales method and reduce tons of waste each year, by keeping food properly packaged until it is ready to be cooked and consumed. Grocery stores can get creative with their packaging and marketing, and save even more waste by packaging an entire meal together, for one or two people. This saves on needless plastic wrap for each individual item, when it will be consumed at the same time. Consumer Education Consumers, on the other hand, need to be aware of the different types of food packaging like self-seal bags and plastic wrap that is available. This will encourage people to repackage food that is not used, or defrosted but not cooked, to consume it at a later date. This simple change in food preparation and storage habits will drastically reduce not only food waste, but also spending and consumption too. Food waste emits tonnes of carbon dioxide into the earth’s atmosphere, in fact, this has such a detrimental effect on the environment that it is better to package food correctly and increase the demand for better recycle efforts, than let food go to waste. Visit our extensive online range of packaging and contact us to discuss how you can save on waste, and save our planet with the right packing tools for your...

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How NOMU gets their packaging just right

How NOMU gets their packaging just right

By on Apr 17, 2017 in Packaging | 0 comments

One of South Africa’s most exciting branding and packaging success stories, comes from a small food factory in Airport Industria, Cape Town. NOMU is mostly synonymous with delicious hot chocolate, but more so for its fresh, striking packaging. Interesting and recognisable packaging   People are visual thinkers and anything that appeals to us aesthetically is going to get our attention. This is an especially good thing to keep in mind if your product will be sitting on a supermarket shelf with other brands selling the same product. Interesting packaging is the key to getting shopper’s attention. The NOMU packaging is instantly recognisable, whether its their hot chocolate or spice-rub, you will see it because it stands out.   One of the first things we notice is the unusual shape of its hot chocolate tins. NOMU have gone for a thinner more cylindrical look, in brushed silver. The logo and information is printed in rich browns (the colour of chocolate) using a chic, yet simple, easy-to-read font.   Beating your competition with packaging   The other brands on the hot chocolate shelf all use bigger, rounder shaped tins, with brightly printed paper wrap. This may appeal to children, but it can also seem cheap and communicate something about the quality not being as high as that of the more chic NOMU products.   Life beyond the shelf NOMU products are cleverly designed to continue marketing themselves even after they have been bought. People are more likely to displaying the tins on the kitchen counter, rather than hide them in a pantry cupboard, or even use them for storage after the contents have been finished. This type of design thinking is incredibly smart, because it plays right into the psychology of consumerism.   Their products are priced higher than their competitors, yet there is no doubt that consumers know that they will get exactly, if not more than what they are paying for.   Customers want authenticity in a brand, and nothing says “we are unique” more than clever, visually tempting branding and packaging. The science behind product packaging is that it should always echo the “voice” of the brand, making it immediately obvious that the brand is appealing, without forgetting...

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3 Ways Your Packaging Could Ruin Your Business

3 Ways Your Packaging Could Ruin Your Business

By on Apr 10, 2017 in Uncategorized | 0 comments

Packaging is a part of every consumers life. Whether it drives a person to try a new brand, because of its aesthetic appeal, or helps them shop a little quicker as they subconsciously reach for a recognised, favourite product, there is no denying that it is something consumers respond to on a daily basis. But what are the behind-the-scenes costs of packaging – the type borne by you, the brand, that could be having a detrimental effect on your business? Returns Bad packaging is the cause of a lot of returns. Either the customer is dissatisfied with the product, or the product is damaged by the time it is bought.   Packaging that doesn’t sufficiently fit the product is an almost sure-fire way to get a product returned. This will always leave a negative image of your brand in the minds of consumers, and even one bad purchase will cause a person to think twice about purchasing from that brand again. This is a costly and unnecessary mistake. Storage While consumers never have to consider how products are stored before they reach the retail shelves, incorrect warehouse storage by businesses can have a huge impact on the financials.   If packaging is taking up too much space, you may consider moving to bigger storage facilities or having to store goods off-site. This is extremely costly, when all that is necessary is re-thinking the type of packaging that is used, and using smart space-saving packaging alternatives that will reduce your business overheads. Waste Is packaging waste really necessary? Using incorrect packaging for a product may result in unnecessary waste, and apart from being bad for the environment, it will have a huge impact on your packaging costs.   Use good quality packaging and tape, and you will not have to use excess or doubled-up packaging to keep the product safe from damage. Consumers are becoming more conscious of their environmental impact, and are using social media to share their experiences of having to deal with packaging waste. This can have damaging consequences for any business. If you need to reduce your packaging costs, we can help. Packaging is a necessary outlay for any business, but we can help you to...

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Protecting Products For Shipping

Protecting Products For Shipping

By on Apr 3, 2017 in Uncategorized | 0 comments

Once your product leaves your capable hands, its fate lies in the hands of those who are shipping it do its destination. While a certain amount of trust is left to the shipping company and its employees, you can ensure that your packaging will reach its destination safely with the right packaging. The big dilemma faced by those needing to ship products is to go with a lighter and therefore cheaper option, or heavier (better protected) but more expensive. However, costs and an intact package should go hand-in-hand. The best way to ensure this is to be strategic with your packaging planning. Don’t use whatever you can get at the cheapest rate – in the long run, that’s a costly recipe for disaster! The right packaging will protect your shipment from any type of damage. Boxes are the natural choice, especially those that are corrugated, to protect from bumping and movement. The extra corrugated protection also helps to keep the product dry if it is in a humid environment or is set down in a damp area. To avoid moisture damage from humidity that occurs inside the box, it is helpful to use desiccants which will absorb moisture before it causes mould or rust. Plan carefully Manufacturers can underestimate the volume of a finished product and may have to squash goods into its packaging; this is often the case with clothing. When the garments reach their destination they are crumpled and creased and need to be ironed before they can be displayed. This is unnecessarily costly and time consuming. Don’t forget that travel consists of a number of changes in elevation. Air-pressure at high altitudes can cause plastic bags to expand and burst open, so take all of these changes into account when planning your packaging options for shipping. If you have large shipments with many of boxes, then you could save money and reduce the potential of damage by using plastic wrap and pallets to create a large package that can be shipped as one. Consult us when you need to ship products for the best advice on saving costs and the dissapointment (not to mention cost) of damaged...

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