Contact Us Now

One Stop Shop for Everything in Packaging

Posts made in March, 2017

Top Tips for Packaging Your Product on a Budget

Top Tips for Packaging Your Product on a Budget

By on Mar 24, 2017 in Uncategorized | 0 comments

There are two key influences that make product packaging so very important. Firstly, packaging creates an initial and hopefully lasting impression of your product, influencing a potential consumer’s decision in terms of whether or not to buy it. Secondly, it protects the product, keeping it fresh (if applicable) and safe from damage.   Unfortunately, however, product packaging can be very costly and it can be tempting to cut costs by wrapping your finished product in inferior packaging  – unless of course you make use of our top tips for packaging your product on a budget! Hang Tags Certain products such as clothing and bottles with a neck or a handle are a perfect fit for hang tags (little paper or cardboard tags that can be attached to your product using zip ties, string etc.), but you do need to consider that they will have to be attached manually which can be time consuming!   The focus of your packaging will be on the stand-out design of the hang tag, allowing you to use a simplistic and economic wrap on or around the product itself. Hang tags can be produced on almost any stock and any shape of size – just be sure to use an easy-to-read, eye-catching font, as well as a colour that best complements your brand. Focus on Your Label If hang tags won’t work on your product (perhaps due to its shape or size constraints), you can still give it a professional finish by focusing your attention on designing an awesome label. If your label stands out, most people won’t even notice the other packaging materials you have used as a result. Think about it – who buys wine or beer because it comes in a cute box, or a great jam hidden by wrapping? The often overlooked label with the right graphics and smartly designed can do wonders for your brand.   Minimalism Wins If you’re stressing about adding little extras to your product packaging design, don’t. As they say, less is more. There are countless brands and products out there that have taken the minimalistic approach and are insanely popular and respected.   Take Sir Juice, for example. The plastic bottles that are used...

Read More
The 3 deadly sins of product packaging

The 3 deadly sins of product packaging

By on Mar 20, 2017 in Uncategorized | 0 comments

If you’ve ever wanted to buy a product but thought twice about its quality because of its awful packaging, then you’ve probably also wondered how companies can get this vital marketing tool so wrong. Regardless of how great your product is, if there is one or all of these three things wrong with your packaging, it could seriously affect sales. Let’s break down these three packaging disasters; Packaging that is impossible to open This is a common frustration. You are at the airport and would like to purchase a new pair of headphones for the 15-hour flight that lies ahead. You find the perfect pair, but without being allowed sharp objects such as scissors on the flight, you spend 15 hours trying to pry the packaging open without seriously injuring yourself.   Consumers will automatically associate your brand with negative emotions and may consciously or even subconsciously stay away.   Packaging that goes straight into a landfill There is absolutely no excuse for companies not to make a concerted effort to make their packaging as eco-friendly as possible. While this may be a more expensive option, if a company is seen to be environmentally conscious, it will appeal to a much wider market that may be willing to pay that little bit extra to save the planet. The recyclability or reusability of the product should also be clearly stated on the packaging.   Packaging that is too clever for its own message It shouldn’t be difficult to recognise when your brand’s packaging is unappealing. Match your branding to your target market as well as your product. Don’t use bright colours that once represented copious levels of tartrazine to present a sugar and MSG-free food product. Gaudy colours on product packaging is not the only way to make your merchandise stand out between the rows of similar products.   Make your brand instantly recognisable in its simplicity. Some of the most iconic brands are instantly recognisable just by their colours. If you can ‘simply’ describe the product packaging, without having it in front of you, to someone who has never seen it before, then your product stands a chance of being memorable.   Too many companies base their assumptions of...

Read More
Your Recycling Cheetsheet

Your Recycling Cheetsheet

By on Mar 18, 2017 in Uncategorized | 0 comments

Is reducing your company’s carbon footprint a priority? It should be! In an effort to make your life easier, we have compiled a useful recycling cheat sheet to keep handy, making it possible for you and your employees to do your bit for good old Mother Nature. Plastic As most of us will know, only certain types of plastic packaging can be recycled. Here’s how to tell the difference: Yes: Start by looking for resin codes, which will be found somewhere on the packaging. Resin codes 1 & 2 mean that the plastic is indeed recyclable (these codes are most commonly found on plastic bottles, such as milk bottles). No: Resin codes 3 – 7 mean that the plastic packaging is non-recyclable. Paper and Cardboard The worldwide belief is that all paper and cardboard packaging and items can be recycled, but unfortunately this is not the case.   Yes: Things like old newspapers, magazines, corrugated cardboard boxes, wrapping paper, paper cups etc. are indeed all excellent recycling choices. No: However, used tissues, paper towels, used paper plates / cups, wax-coated paper and hardcover books are all recycling no-nos.   Glass The good news is that almost all glass can be recycled. If you want to ensure that you do a thorough job, however, you might want to consider separating clear glass from coloured glass – although many recycling facilities will be happy to do this for you. Batteries Over 97% of lead-acid batteries can be recycled by simply dropping them off at your local car battery store. Dry-cell batteries can also be recycled – be sure to look out for specialised bins! Oil Yes, oil is also 100% recyclable, but don’t pour it down the drain (it could lead to a nasty clog)! Take it down to your nearest garage instead. Are you looking for packaging solutions that are durable, affordable and a great choice for reducing your carbon footprint? If so, it is time to get in touch with the team at Design Packaging and Tapes. From corrugated cardboard and protective wraps, we’ve got you – and your products / items –...

Read More
Product Packaging Innovations of 2017

Product Packaging Innovations of 2017

By on Mar 15, 2017 in Uncategorized | 0 comments

With the introduction of online shopping and a greater awareness of our responsibility to our environment, consumer spending habits have changed dramatically since the almost bygone era of in-store shopping only. Brands are using social media more than ever to engage on a personal level in order to spur spending and consumer loyalty. These shifting trends also affect the packaging industry, as 2017 sees new innovations and consumer needs that require inventive design philosophies. Gone are the days when packaging was just wrapping a product and defining it with a logo. Today, consumers are expecting eco-conscious innovations that stand out on an endless shelf of similar products. According to Global CSR research, a strong percentage of consumers like to know that the brand they are supporting, in turn supports the environment and that they are contributing to a greater cause when making a purchase. Intelligent design is saving lives Product packaging in 2017 is not only saving the planet, but is also saving lives. Norway has adopted standardised tobacco packaging to clamp down on any form of tobacco advertising to young and impressionable consumers. Also saving lives is a new smart packaging for tetanus vaccines. According to weforum.org “The World Health Organization recommends that tetanus vaccines are stored in temperatures from 2-8°C, otherwise the vaccine might become not only unusable, but a health hazard.” However, new smart packaging for these vaccines enables temperature stability for up to five days. This helps with transportation to outlying areas and lengthens tight time constraints to get these life-saving vaccines to their destinations. Designs must suit the e-commerce market With the increasing global popularity of e-commerce, brands need to be aware of how their packaging transfers from real-time across different platforms. As mobile takes over as the preferred online purchasing device, brands need to look at their designs and make necessary changes to ensure that they don’t lose aesthetics when appealing to online consumers wrapped up in the Internet of Things. In addition, consumers have become accustomed to expecting brand recognition through unique designs that also help formulate engagement, particularly online. Branding needs not only to represent a certain product, but also convey a message of camaraderie within the brand’s community to leverage...

Read More
error: Content is protected !!