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Posts made in February, 2017

Introducing the Newest Innovation in Can Packaging

Introducing the Newest Innovation in Can Packaging

By on Feb 21, 2017 in Packaging | 0 comments

Tin cans have rarely been lauded for innovation since they were first produced in 1812, with the first automated-can making machine only coming on line in 1883. Two centuries and a few years later, there is some good news to be had in the history of the can.   With the introduction of McCall Farms’ clear plastic retort can, we can expect to see something new, see-through and innovative on the shelves. The can is going to be used as a packaging for seven of the company’s products, namely its Garbanzo Beans, Pinto Beans, Green Lima Beans, Light Red Kidney Beans, Dark Red Kidney Beans, Great Northern Beans, and Blackeye Peas.   The Design and Response   The company has implemented a new design which makes it possible to see-through the can – a simple yet revolutionary difference that has those in the food manufacturing and packaging design industries talking.   According to Woody Swink, Senior Vice President of Sales and Marketing at McCall Farms, after conducting consumer testing and research, the overall response to the new design has been overwhelmingly positive. Many of the test subjects claimed that being able to see the product within the can gave the illusion that the vegetables were fresher, and it enhanced the level of trust that they felt for the brand. As a result, consumers felt more secure in being able to see for themselves, before they buy the product, that they will be getting the best possible value for their money.   While the innovation itself seems simple, it adds value to the product without increasing the amount needed to fund the packaging. According to many of the company’s staff members, it is an innovation which is sure to make the product stand out on the shelves, and nearly impossible not to try…   A Trend to Look Out for?   Looking at the positive response that the clear plastic retort can has received thus far, it is likely to become an international trend – and perhaps a new packaging option that all businesses in the food and beverage industry should consider investing in.   If you have any questions about food packaging materials for your produce, Design Packaging &...

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Where Packaging Design and Recycling Meet

Where Packaging Design and Recycling Meet

By on Feb 7, 2017 in Packaging | 0 comments

Up until recently, the most important aspect of any product packaging design was its visual appeal. While this is still an integral factor, especially when it comes to getting the attention of the consumer, another essential characteristic to consider is whether or not the packaging that you use for your products is fully recyclable. If you look through the rubbish bin in any household at any given time, the chances are good that a considerable amount of the rubbish contained within will be that of packaging materials (stats show that more than 15% of your waste will be from packaging) – some of which could have been recycled, and some of which could not. Either way, while product packaging is indeed necessary, it is easy to see why using non-recyclable materials has become a massive problem over the years. For those who own businesses, priority number one should be to reduce the carbon footprint… and revolutionising your packaging is a great place to start! The question is, which packaging options are the best to use? Good choices include paper, cardboard, certain bubble wraps and biodegradable plastic, to name a few. In terms of what to avoid, or to use in small amounts, we recommend monitoring the over-use of materials like basic plastic and foil in your product packaging design. For example, the traditional packaging used to house crisps is made out of many different layers of foil. These layers are impossible to separate which, in turn, makes the bag impossible to recycle. Unfortunately, recyclable and biodegradable materials can be more expensive than their non-recyclable counterparts. The key is in doing your research in an effort to discover where packaging design and recycling meet – without having to watch your budget take a drastic knock in the process. If you are currently unsure as to whether or not your products are environmentally-friendly and you want to make a change, it might be time to get in touch with Design Packaging and Tapes. Our corrugated cardboard as well as paper and board packaging options are both affordable and kind to our earth. They give you the opportunity to further enhance and complement the first impression made by your products, without having...

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