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Posts made in October, 2016

What Kind Of Box Strapping Do YOU Need?

What Kind Of Box Strapping Do YOU Need?

By on Oct 31, 2016 in Packaging | 0 comments

There are so many different types of strapping on the market that it’s sometimes a challenge finding out what kind of box strapping you need. Fear not! We have the answer for all your box strapping queries right here. What kind of package needs strapping?  This is the most important question when determining what kind of box strapping you need… heck, you may not even need the strapping for a box, but rather a bigger and heavier item. Cardboard Box: If you are applying strapping to a cardboard box, it is imperative that you use a form of strapping that is sturdy enough to secure the item, and supple enough not to damage the box that is being bound. For this purpose, you’ll want a woven polyester strapping material. The material conforms very easily, yet still offers tear-resistant strength. Uneven Shaped Item: Read above. Woven polyester box strapping is the best material if you want to strap an irregular shaped item. Containers, Metal Pallets & Crates: It’s just not justifiable nor economical to use steel strapping on medium sized packages and storage units. For this reason, we recommend using straight polyester strapping. This strapping is extremely strong and very affordable. For wooden pallets and crates, it may be a better option to use polypropylene strapping, as it is less likely to cut into the package than straight polyester. Large Crates & Containers: While this may seem a bit extreme in terms of box strapping, steel strapping is useful as a strapping solution for large containers and shipped products. No logistics business should be without a steel strapping solution. Make sure you also have the correct strapping applicator when purchasing your strapping. Some strapping is made to be applied manually, while other forms of strapping require automated strapping systems. Speak to our consultants at Design Packaging & Tapes to find the perfect strapping solution for your business....

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4 Clever Packaging Design Tips To Keep In Mind This Summer!

4 Clever Packaging Design Tips To Keep In Mind This Summer!

By on Oct 25, 2016 in Packaging | 0 comments

Yay! Summer is here! And for many of you out there pushing consumer goods, foods, and beverages, that return on investment regarding packaging design will really come through. People like to spend a lot of money over the summer months. Keep in mind these four important packaging design tips when strategising your packaging marketing campaign! Allow the customer to always see the product. This means including windows in your packaging design! This is important as you try to bring customers closer to your product. Without going as far as allowing the customer to touch the product, giving them some sort of sensory stimulus will create the drive toward making a positive purchasing decision. For this purpose, make sure that you make use of die-cut corrugated cartons that can harbor space for windows and the like. Take a look at what the competition is doing in the market. Evaluate the competitors’ packaging design. Got it? Now do the exact opposite with regards to your own design. The consumer is always looking for a new product on the market, so make sure you stand out from the rest of the marketing noise. Make use of the best materials in the industry for all of your packaging designs. Customers are no fools, and the way that you ‘dress’ your product will determine whether or not they want to be taking the product home. What may cost your business a few thousand rands when sourcing the cheapest packaging material could actually cost you millions in terms of lost sales. Go small, or go home! In the world of packaging, less means more. This may be pretty elementary to the learned packaging designer, but this tip couldn’t be expressed enough. Do not attempt to get your product packaging ridiculously embossed, molded and printed with design elements and messy font. Remember that the product is being showcased and not the packaging. If you need to get hold of some high-quality product packaging materials for the design and supply-chain, then make sure you contact Design Packaging & Tapes today! With the finest quality packaging materials on hand in Gauteng, you won’t be disappointed when your product goes onto store...

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3 Important Generation Gap Differences in Packaging Design

3 Important Generation Gap Differences in Packaging Design

By on Oct 10, 2016 in Packaging | 0 comments

Ask the teen on the street, and he’ll give you a completely different set of priorities and goals to the more conservative ‘elderly’. The different mindset between generations makes it exceptionally difficult for brands to market themselves toward different demographics. This fact also impacts the process of packaging design, because packaging supplies need to adhere to a number of key design elements to be appreciated by both the young and the old! Take a look at these 3 important generational gap differences, and how best to overcome them. Ease Of Opening or Old-Fashioned Design  Here’s a problem for modern product manufacturers: older customers prefer traditionally designed packaging. This means that they are less likely to opt for a newfangled product with creative and different packaging. The conflict ensues because the younger market appreciates convenience when sourcing a product. Easy-opening packaging supplies seem to sell products when the younger consumer is faced with similar products. New, ease-of-use packaging supplies tend to be a bit more creatively designed, threatening the interests of older customers. Packaging supplies manufacturers have to ensure that they retain the traditional element of package shape and design, even when including features that improve packaging convenience. Big Things Don’t Come In Small Packages Brands are spending less money on packaging supplies in terms of material quantity. Rather, more money is being devoted toward the research, development, and implementation of newly designed packages. This is because the younger market is looking for clever, unique, integrated, organic and sustainable packaging; if those features are any giveaway, modern packaging has been slimmed down. Unfortunately, the older market prefers bigger and older-fashioned packaging. Brands need to be wary of including modern features, such as slimmer packaging or packaging with integrated technological features. Plenty of research needs to be done to ensure that no portion of the market is alienated. Fantastic Font Font, as well as the language used on the packaging, can also alienate older customers. How? The older demographics prefer bigger fonts, as well as more conventional sales copy and relevant information. New brands and brands looking to target a younger audience tend to be a little more creative and tongue-in-cheek, offering a unique approach to copy on packaging supplies. When developing new...

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Corrugated Carton Recycling Revolution

Corrugated Carton Recycling Revolution

By on Oct 6, 2016 in Packaging | 0 comments

There is a business in the United States called ReWall. The business’ function is recycling, and its source of revenue originates from manufacturing bricks used for the construction industry. But these bricks are no ordinary bricks made from sand and rock compounds. ReWall Solutions bricks are made from recycled corrugated cartons, and businesses from all over the states have begun using their recycled products! How Are Cardboard Carton Bricks Made?  The technology used to make the recycled corrugated carton bricks and ceiling boards is heat-pressing, which uses every part of the retail carton, including plastic lids and aluminium covering. After being shredded, the materials are put into a press that exudes an enourmous weight on the material, and applies heat. This bonds all the fibres in the recycled cardboard carton, and forms a single, solid mass of moisture free material. This can then be cut down into brick-shaped blocks and repressed, or cut into boards for use on ceilings. The big challenge for the business is convinving new clients that the material can actually be used for construction of any scale, as the market still feels uneasy when making homes and ceiling boards from recycled corrugated carton. Benefits Of Corrugated Carton Recycled Building Products  There are a few benefits associated with the use of recycled cardboard as a construction medium. These are: The costs of large heat pressing has advanced the industry to the point where the manufacturing of these particular products is a lot cheaper than the manufacturing of standard bricks. The recycled building material is very lightweight, making construction easier, but is still as strong as conventional materials. Additionally, the synthetic compounds of modern cardboard packaging makes the products water retardant. Ultimately, corrugated cardboard recycled building materials are sustainably made. By using waste products, constructors are actually doing more to help sustain the environment. By recycling corrugated cardboard and using it as a suitable material for construction, there are fewer reasons not to use corrugated cardboard for all product packaging. For the best corrugated cardboard packaging solution, contact Design packaging...

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