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Posts made in September, 2016

Communicating Your Brand And Product On Carton Trays

Communicating Your Brand And Product On Carton Trays

By on Sep 19, 2016 in Packaging | 0 comments

Some of you may be noticing the upcoming trend that is the food truck. Fresh, organic culinary specialities are intelligently created and delivered for consumers from the easily-accessible side of a food truck, positioned near areas with high volumes of traffic, and even higher quantities of paper in people’s wallets. These food trucks, frequenting events and concerts, make use of carton trays on which to serve their products. These carton trays are often not even branded, further allowing businesses to cut costs. How do customers translate carton trays? Carton trays give customers the perception that the food is organic, offering a more rustic appeal in the delivery of fresh food. The simple carton tray also intelligently makes the food the centre of the attention. There’s no clever or brightly coloured packaging. The food markets itself. The tray, without any further limitations such as lids etc. also illustrate the ‘fresh’ aspect of the foods. By serving meals on an open tray, customers are led to believe that the meal was immediately prepared, and therefore immediately dispensed. Fast-Food Businesses Should Not Miss Out On The Clever Marketing Trend Of Carton Trays Simply put, many fast-food businesses and restaurants could learn a thing or two from smaller businesses that make use of carton trays. Carton trays are a much cheaper packaging solution for those businesses that are serving freshly produced food to a growing customer base that is looking for a cleaner, leaner and more organic fast-food service. Make sure that you contact Design Packaging & Tapes for all your carton trays orders. We are able to design and create carton trays for all of our clients in a range of different sizes and specifications. Apart from carton trays, we may also be able to provide your business with an alternative packaging solution. Allow Us To Give You A...

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The Odd Duality Of Packaging Design

The Odd Duality Of Packaging Design

By on Sep 12, 2016 in Packaging | 0 comments

Creating the perfect product packaging requires the dual input during the production phase. Nowadays, a product’s packaging is more than just a carton box, and packages often feature clever designs for both practical functions and eye-catching design. For those that have had any experience in manufacturing either a simple carton box or any other package will realise that these are two very different and sometimes conflicting dynamics toward packaging development. The Design  When designing a carton box for a particular product, it is important that only the best designers are involved. They will attempt to capture all the elements that make a particular brand unique, translating the ethos of the product itself, into a design that will attract the necessary target market. Sounds easy, no? This is a challenge worthy of any self-assuming graphic design guru, however, when it comes to transplanting those designs onto a very practical carton box, a number of problems develop. The Engineering  A packaging engineer is usually in charge of designing the actual physical aspects of the carton box itself. The elements that the engineer is in charge of include space and size dimensions, how the package open and closes, and how the user engages with the package. The carton box package engineer often has very little to do with the package design, and because the designer knows only limited points concerning the product build, if there is no respectable collaboration the final package may end up being a disaster. Designers must understand the production process regarding the package. Designers must also understand how a package carton box is folded and prepped, allowing them to add critical design elements in spaces that can be seen. Packaging engineers must understand that two different systems are used to design a physical package and design the graphics that are to be transposed onto the carton. This will allow them to translate important information to the designer to take into account. Make sure that designers and engineers work hand in hand when designing product packaging, from the simple carton box to the most complex die-cut package. For your supply of carton boxes of all sizes and dimensions for product packaging, contact Design Packaging & Tapes...

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Plastic Packaging Offers Budget Product Protection

Plastic Packaging Offers Budget Product Protection

By on Sep 5, 2016 in Packaging | 0 comments

Whether you are in the food industry, or you are selling non-consumable products, plastic packaging remains a possible protective product packaging solution. However, plastic has had a bit of a bad rap in recent years because of the product remaining the least environmentally friendly when compared to corrugated cardboards and paper. But take a look at the benefits of using plastic packaging as your first choice protective packaging solution. Budget-Wise Protective Packaging  Plastic packaging remains one of the go-to options for protective packaging. Plastic is incredibly rigid and durable when compared to corrugated products, and will not spoil or damage like that of corrugated cardboard. Plastic packaging is often used more than once because of this standout feature. For example, plastic tubing, used in a number of industries to protect important documents, is used many times rather than a corrugated product that may only be used once. Plastic Conforms  Plastic can be used in a number of packaging applications for its ability to mold into a number of shapes. Consider plastic shrink wrap. A very cheap, single, thin-layered protective packaging solution, shrink wrap can be applied to almost any product as a first-line of protection. When you purchase an expensive piece of technological equipment, for example, shrink wrap is used on the product over-and-above the corrugated packaging. Bulk Production  For use on conveyor systems and supply lines, plastic packaging for a protective application can be used by businesses with bulk packaging needs. Customizable plastic bags and plastic seal bags provide our clients with a bulk packaging solution for both short-term and permanent applications. We can assist businesses in South Africa with bulk plastic bag orders and plastic bag branding for their products. If you require plastic packaging in your business, then don’t hesitate to contact Design Packaging & Tapes as soon as possible....

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