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Posts made in August, 2016

What Is Luxury Packaging?

What Is Luxury Packaging?

By on Aug 30, 2016 in Packaging | 0 comments

Many brands and products are created specifically for the luxury market, targeting clients and customers with the money to splash out on ritzy, upscale, niche goods. These products often require the protection and marketing potential of luxury packaging. But what is luxurious packaging, and what makes it different from any other sort of packaging? The Look Implementing any packaging solution requires many hours of research and strategizing, finding the perfect product packaging that accurately reflects the products within. Much more time is taken to develop luxurious packaging. Many brands outsource packaging designs in order to develop an incredibly creative and personalized design. Furthermore, packaging for luxury products has to look ‘expensive’. This is very difficult to do if a business’s packaging is not to look tacky. A lot more time is spent identifying the correct typeface for luxury packaging, and there are many more steps taken to approve a design. Utility Packaging  In most cases, luxury packaging is not just a pretty box. Luxury packaging often serves a function. The most important function is that of protecting the goods within. Take into consideration the packaging of an expensive pair of designer sunglasses, or that of a Tag Heuer watch. The packaging is often created for extended use, as a protective case. Sometimes luxury packaging offers pilfering protective measures, such as anti-pilfering sealant, or is made from extremely resilient materials to better protect the luxury product. Other Features  Packaging has to tick a number of other boxes if you want it to be counted within the ranks of superlative luxury packaging. The big word being used to describe modern luxury packaging is ‘sustainability’. It serves as an explanation towards a product and brand advocating environmental friendliness. Luxury packaging often implements the use of innovative and prototype packaging designs too. Some luxury brands have used smart technology in their packaging, otherwise known as active packaging. An example could be using GPS tracking chips installed into packaging and remotely linked to a central system to identify where packages are located. Packing can have additives that assist with storage of devices. Anti-corrosive salts can be embedded in packages so that metal products contained within do not rust or corrode. There are many facets taken into...

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Retro Packaging Makes A Return

Retro Packaging Makes A Return

By on Aug 23, 2016 in Packaging | 0 comments

Remember the packaging of yesteryear? Packaging in the 80’s and 70’s was focussed on imagery, and put pictures of the products on the spotlight, but what about packaging before 1970? Retro packaging, as it is otherwise called, is making a significant comeback nowadays. What makes the font-heavy packaging trend so popular nowadays? Riding The Hipster Wave With Retro Packaging The modern hipster trend has set industries alight as consumers try to find authentic and original products, services and recreational activities with which to fill their lives. The same trend has made an impact within the packaging industry too, as brands attempt to emulate the packaging used during Western civilizations baby-booming golden years. The effect has a number of benefits for brands that want to incorporate retro packaging into their product line-up: Retro packaging makes a great temporary packaging design during a marketing campaign. Before you ask why it shouldn’t be used as permanent packaging, we’ll disclose the ‘why-nots’ in a few moments. Retro packaging design can make a young and hip brand seem really cool and ‘in-touch’ with the past. Does that sound cheesy? Of course it does, but this is partly why such a strategy works. Big bold fonts and bland colour combinations go a long way in standing out from all the other products on the shelves. There is often a positive emotional attachment to nostalgia for consumers, and we all know just how important emotional investment is for your product. So let’s all use retro product packaging in future, right? Wrong. Although retro packaging does stand out and can reflect a funky brand, it is also ultimately seen as tacky by many consumers. This means that when you are trying to establish a brand that consumers trust, don’t fall for the retro packaging trap. Settle on modern packaging and brand marketing as a permanent product marketing solution. Rather use retro packaging as a clever way of highlighting a particular temporary marketing campaign, much like Coca-Cola successfully utilised many times during the Christmas season. For more packaging tips and information, keep checking out the Design Packaging & Tapes blog. If you need a product packaging solution, or you are looking for packaging supplies such as corrugated cartons and/or...

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How Crummy Licensed Packaging Can Kill Your Brand

How Crummy Licensed Packaging Can Kill Your Brand

By on Aug 16, 2016 in Packaging | 0 comments

Many brands and businesses might find licensed branding appealing. It seems easy; put a couple of licensed characters from a popular children’s movie on the packaging of your family-friendly consumables, and reap the reward of increased sales. But it’s often not that rosey. Licensed packaging has a number of hidden pitfalls that are dangerous for the unsuspecting business. Before we get to the negatives, let us take a look at the reasons why businesses consider licensed packaging as a good alternative to their more conventional packaging. -Licensed packaging creates exposure for a brand, opening up new avenues of interested consumers. -A licensed packaging campaign can expose a brand to a brand new geographical area by using a license that people from that area understand. -If done properly, licensed packaging can increase a businesses revenue tenfold!  Negative Licensed Packaging Now that we understand the positives impact of licensed packaging (done right), take a look at how your business may actually suffer as a result of licensed branding where it has been applied ineffectively. Licensed packaging, and the introduction of an alternative businesses logo or characters costs a lot of money, and there is nothing that can determine whether licensed packaging will work. There have been previous cases and examples of this form of packaging failing altogether. Some consumers see licenses as a way of selling a product, rather than an accentuate on the quality of the product itself. When this is the case, consumers are likely to distance themselves from your brand. A product’s packaging can over-emphasize the licensed brand, creating a situation whereby the product’s original branding is ‘drowned out’ by the newly licensed branding campaign. That means that customers who already trust your brand are unlikely to spot the brand on the retail shelf. Sometimes licensed packaging does not accurately reflect the products on which they are marketed. For example, a health food product for children, covered in licensed packaging marketing the new LEGO Batman movie. Parents associate cartoon and animated characters with unhealthy foods, and will alienate them from your health-centric product. Before you consider licensed packaging and the use of your own character, characters from other childrens movies, alternative business logos or even trendy names and...

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The Internet Of Things Impacts Packaging

The Internet Of Things Impacts Packaging

By on Aug 8, 2016 in Packaging | 0 comments

The ‘Internet of Things’, otherwise known as Industry 4.0, is a theoretical explanation of the industrial and corporate world’s coalescence with the internet. This means that, slowly but surely, everything is becoming increasingly digitalized, and that even processes on the factory floor are becoming intimately tied with the internet. The Internet Of Things The Internet of Things (or IoT) is a term loosely associated with processes in the IT world. As cloud computing and the ability to store large amounts of data on the internet takes hold, equipment and ‘real-world’ devices are constantly being connected ‘online’. The phrase is somewhat different from Industry 4.0, which has been shaped by IoT. What’s Industry 4.0? It’s the move within the industrial world to integrate industrial machinery and processes with the IoT. This means that machines will become increasingly automated, factory floors and plants will continually capture data, automatons will be able to update remotely, machines will be able to work together, and human error will slowly be eradicated. How It Affects Packaging  The packaging industry is wholly reliant on machines and industrial automation. Processes between different machine operations and steps on the packaging floor require human interaction and space for both time-wasting and human error. However, Industry 4.0 and Internet of Things can help alleviate common packaging issues. There are many Machine-to-Machine IT communication platforms available that make use of cloud computing and data collection. These unified architecture platforms allow one machine to seamlessly link to other machines on the factory floor. For example, visualize a scenario whereby the Manufacturing Execution System is linked directly with the Programmable Logic Controller on packaging equipment. Alternatively, imagine a world where label printers were in communication with tag readers, automatically printing labels for items that are being registered? While some worry that the Internet of Things will initiate job loss in the industrial sector, others speculate that it definitely represents the future of both the manufacturing and packaging industry. We look forward to the future of packaging. If you require premium packaging supplies in Johannesburg and the rest of Africa, don’t hesitate contacting Design Packaging & Tapes today!...

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Packaging Tape Could Change Your Business!

Packaging Tape Could Change Your Business!

By on Aug 3, 2016 in Packaging | 0 comments

In the manufacturing or food production business, efficiency on the production line is critical for the success of your business. An issue that creates an interruption in the flow is detrimental for the business financially as well as having a negative impact on staff morale. One phase of the production line that often suffers from minor setbacks is that of product packaging. Often, item packaging is perfected to a point, but bulk packaging goods often suffer as a result of weak and ineffective packaging products. Saving Costs  Unfortunately, business owners usually attempt to save costs by purchasing cheaper products for use on the production line where both speeds of packaging and strength of materials is important. Cheaper products are often not strong enough to deal with the loads on lines that are accustomed to high production. Case taping is one material that needs mentioning in this case. Packaging tape is the most important material in assuring case protection and conformity. When cheap packaging tape gets used on the production line it leads to cases opening on the line and spilling its contents. This can halt production for hours, costing a business a lot of money. High-Quality Packaging Tape  There are a number of reasons why your business requires high-quality, yet somewhat costlier, packaging tape. The better quality tapes are often made with preferable adhesives that are far more likely to bond with cardboard. Certain brands of packaging tape sometimes provide tape rolls that can be applied via hot melt, or other tapes that bond in subzero temperatures (for application in freezers). Higher quality packaging tape is often the only packaging tape that can work in assimilation with newer packaging equipment. New tape applicators, with modern alarm systems (indicating a shortage of tape, or a break on the tape roll), often only work with certain tape brands. Many of the more expensive tape brands, besides being obviously stronger, can also be used from end-to-end on the tape roll, saving your business money. Really, there is no benefit in using cheaper brands of packaging tape, unless it is provided by a high-esteemed packaging product business. Make sure that you benefit from strong, easily-applied packaging tape by ordering yours from Design Packaging &...

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