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Posts made in July, 2016

Nike And Their Packaging Pride

Nike And Their Packaging Pride

By on Jul 26, 2016 in Packaging | 0 comments

Recent statistics were released overseas by RIS.com that categorically ranked a number of brands according to their most recent profit turnovers. As expected, there are plenty of new brands that have released new and innovative products, but one brand, in particular, stands out on the list; that brand is Nike. Nike has been operational for over 50 years, and to consistently make the list for profitable businesses says a great deal about the brand and the level of commitment to deliver the highest quality products to their customers. But to stand out from the crowd requires a little more than producing much-loved products. A number of key business strategies are important in creating a world-renowned brand, and marketing is the most essential of these strategies. Nike’s Packaging  As a marketing strategy, one can never underestimate the power of product packaging. We spend most of the time on the Design Packaging and Tapes blog reiterating that fact, so we won’t go into too much detail, but, without a doubt, packaging drives sales; and this is a fact that Nike understands very well. Let’s begin with their footwear and clothing that doesn’t form part of a major merchandising campaign. A few of the most telling themes of modern packaging are simplicity, sustainability, and ease-of-use, and these themes have to be met head-on by major brands if they hope to remain competative. Nike outperforms in all aspects. The most iconic and modern Nike package is made from recycled and recyclable cardboard materials, offer clean, symmetric lines, and are well-known to display the conspicuous tick on a plain orange background. When applied alongside a particular marketing strategy, variating packaging designs still adopt a similar character as the well-known orange box and the clean, recyclable orange paper bags. Consider the black box packaging below. There is very little reason to suspect that the black packaging is anything other than a Nike product because of particular elements that are routinely utilised throughout all Nike packages. It’s no surprise than that Nike is one of the most highly-regarded and instantly recognisable brands on the planet. Take a note from Nike’s playbook and ensure that your brand uses unique and brand-centric packaging for all its products. If you require...

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3 Reasons Why You Need Corrugated Marketing Gondolas

3 Reasons Why You Need Corrugated Marketing Gondolas

By on Jul 20, 2016 in Packaging | 0 comments

What is a marketing gondola? The marketing gondola plays an important part in the point-of-sale process. When customers are browsing in-store or are waiting in line to purchase their chosen products, a marketing gondola is a display stand that attracts the attention of the walk-in customer. This is an incredibly powerful marketing tool, allowing clients to make last-minute purchasing decisions in favour of the brand who has used the eye-catching display. Here’s a few reasons why your brand should use corrugated cardboard point-of-sale stands. Customers will always make last minute purchasing decisions. In South Africa brands are blessed by the fact that customers spend extended amounts of time queueing for goods. This is a wonderful opportunity for brands to showcase their products at just the right time. With very little time before ‘checking out’, a customer is pressed to purchase your product. Corrugated cardboard point-of-sale stands allow you to provide extra information to the consumer. The gondolas often take up a small area of in-store space that you can use for your product marketing. You can use the print space to insert product information, useful industry related topics, as well as engaging designs that can really make use of interesting and colourful images. Corrugated cardboard point-of-sale stands can work hand-in-hand with a marketing campaign. If you are implementing a short marketing campaign that ties your brand with an event, film, activity or another product, then use the opportunity to make a custom gondola that emphasises this marketing campaign. It is a short-term and economical solution to your marketing campaign ‘voice’. Corrugated cardboard point-of-sale stands and gondolas are a wonderful marketing gimmick that is really impactful in the retail space. If you are interested in investing in such a campaign, get in touch with a packaging business that can create your custom gondolas en masse. Contact Design Packaging & Tapes to find out more, or take a look at our corrugated cardboard page for more information on our cardboard products in South...

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Milk: A Product Reliant On Its Packaging

Milk: A Product Reliant On Its Packaging

By on Jul 14, 2016 in Packaging | 0 comments

Here’s a fun fact; did you know that humans have been drinking milk from animals for over 10,000 years. It’s also interesting to note that humans haven’t fully evolved enough to the point where our digestive systems are completely tolerant of milk. That’s right; we’re all slightly lactose intolerant. Pasteurisation  It’s important that we mention milk intolerance because, without the process of pasteurisation, milk would not be as safe to drink as it is today. We owe much to Louis Pasteur for his scientific method of heating and cooling milk in order to kill microorganisms. Modern Ultra-High Temperature pasteurisation (UHT) is a more contemporary version of pasteurisation that allows milk to be heated to incredibly high temperatures for very short space of time, before being returned back to normal temperature. This process makes milk, clinically speaking, very clean. However, with older methods of packaging (think traditional milk cartonboard and sachets), the milk could still become contaminated fairly quickly, resulting in the souring of the milk in the same period of time as ‘ol-fashioned’, traditionally pasteurised milk. Packaging Protection  Modern packaging, however, has changed everything. The modern PET plastic bottle performs wonderfully as a barrier against water and moisture, making it the perfect material to store drinks for human consumption. It also just so happens to be a very clean material that does not contaminate the liquids it holds. If milk were to be transferred into a modern PET bottle without access to open-air, and then sealed air-tight within the bottle after having been pasteurised via UHT methods, the milk could essentially be bottled and stored (un-refrigerated) for many months. This would be an impossible job for cartonboard. Furthermore, dry decontamination of PET bottles before adding the milk product further prevents milk contamination. This advancement in milk packaging has been achieved by many milk brands, and now we can open a bottle of milk, not in four or five weeks from purchase, but rather four or five months. Advancements in the packaging manufacturing industry has allowed us to take the step from milk packaging within cartonboard to that of PET, just one of the many small ways that packaging contributes to our quality of life. For all your packaging materials and...

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How To Do Sport Event Packaging Right

How To Do Sport Event Packaging Right

By on Jul 5, 2016 in Packaging, Uncategorized | 0 comments

Sports; the love of (almost) every man’s existence. Competitive sports excite, disappoint, thrill, yet ultimately engross most people, whether they be sportsmen themselves or just fans. Sports grab so many people’s attentions that brands have to realize a sports event’s capacity to drive marketing. It’s for this reason that sporting event packaging has gained considerable momentum in recent years. But there is a way to use sporting event packaging to your advantage. Take a look and see how your product and brand can benefit. 1. Sporting event packaging must apply to your brand  There is little use in developing sporting event packaging if your brand has absolutely nothing to do with sports. If your product cannot be used in conjunction with, or enjoyed during a sporting event, then you shouldn’t implement sporting event packaging. People will see straight through such a strategy. However, food manufacturers will do well on this front. Any food can be enjoyed while watching sports on TV, particularly snacks and drinks. Make use of the upcoming Olympics on your food packaging to drive sales. 2. Don’t allow the sporting event to overtake your brand  Make sure that your packaging doesn’t radically change the way you package your product. Packaging must largely remain the same, but consider changing labels and colours in conjunction with the sports event. This way customers will connect the dots and appreciate the relationship between your conventional packaging and your sporting event makeover. 3. Find your niche  Your brand may be able to take advantage of less popular sporting events. While many brands may design product packaging specifically for the Olympics this year, many brands forget about the interest in sporting events like Wimbledon or the PGA Masters. Those customers with interest in less popular sports than the likes of soccer, cricket or rugby (in South Africa of course) are going to be thrilled at the custom packaging designs. Sporting event packaging is not a strategy often utilised by South African brands. Many brands may not have the financial or legal capacity to use sporting events’ logos or trademarks, but have you considered local sporting events? Many sports organisations would love the support. For all your product packaging solutions in South Africa, contact...

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