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Posts made in June, 2016

Impact Of E-commerce Packaging

Impact Of E-commerce Packaging

By on Jun 27, 2016 in Packaging, Uncategorized | 0 comments

E-commerce is rapidly gaining ascension in the retail world. The only reason why store-front retail is still more powerful than digital retail is because of the importance of groceries, and the consumer trend of purchasing perishables over the counter. However, for those brands that market goods that are required less often than perishables, e-commerce is becoming the most powerful selling and marketing strategy. Clicks Sees The Light  South African retail giant, Clicks, is the newest retail chain taking advantage of the e-commerce trend. The brand has realised that shoppers have fine-tuned their needs, and can quickly choose toiletry and medication items from an easy-to-use online tool. Clicks believes that, although the local market has been slowly adapting to digitalisation, the best way of streamlining sales is to harness a digital and ‘brick-and-mortar’ sales campaigns. The wealth of knowledge that the customer is exposed to online means that they can easily attain information regarding health products and medication, allowing them to make purchasing decisions without the need for an informative sales team. Packing As A Point-of-Contact  In the e-commerce environment, retail brands need to identify that their only point of contact with the consumer is through the e-commerce packaging. Packaging, therefore, needs to adapt to this radical change of ‘environment’. For Clicks, it’s the realisation that retail packaging is not just a plastic bag with the products thrown in. Durable, inexpensive and attractive packaging is the name of the game. Products need to reach point A from point B without being damaged, while still remaining attractive enough to entice the consumer for a ‘second bite’. The same goes for all brands adapting toward the e-commerce trend. Make sure that you enquire about packaging options that can be integrated into an e-commerce packaging supply chain. Take a look at Design Packaging’s protective packaging supplies, assisting you in building a customised packaging solution to protect your packaging upon...

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The Importance Of Food Safety With Food Packaging

The Importance Of Food Safety With Food Packaging

By on Jun 20, 2016 in Packaging, Uncategorized | 0 comments

Food safety is considered a part of risk management for a number of food manufacturing and retail businesses across South Africa. Most large food production businesses are insured against the legal risks associated with supplying the South African market with contaminated foods, but even if the immediate financial risk is alleviated the reputation and regard of the brand will suffer enormously. This is the reason why food security is an important part of the food manufacturing and food packaging process. Food Security Culture  The best way a business can ensure food security is by fostering a food security culture. The idea of ensuring food security by forging strict health and sanitation measures must be utilised at every point in the food manufacturing supply chain. Right up until the packaging is labelled, every effort must be made to ensure food is not contaminated. A food safety culture must be instilled in the staff responsible for applying food packaging as the first measure of food security. Relevant Packaging  Not all food packaging products can be used across the board on all food products. Some foodstuffs are eaten raw. Other foods come fully prepared and can be eaten straight out of the packaging. Hardier foods often have to be cooked and cleaned before use. In each case, different packaging needs to be used. Food manufacturers must make sure that the right packaging materials are used in the packaging of certain foods. Using the wrong packaging materials can also lead to food contamination. Sanitary Application  Applying food packaging is not as straightforward as one may think. As part of the food manufacturing supply chain, the application of food packaging is also done in a controlled and sanitary environment. Those responsible for food packaging require training to be able to apply food packaging measures while ensuring the cleanliness of the process. Surfaces have to be thoroughly cleaned, proper uniforms need to be worn by food handlers and packers, and heat presses and conveyors need to work at optimal condition to ensure effective food security. The food security culture is as much a part of the food packaging process as the actual food manufacturing process, and for this reason, as much effort must be made...

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What is Hybrid Corrugated Packaging

What is Hybrid Corrugated Packaging

By on Jun 13, 2016 in Packaging, Uncategorized | 0 comments

Hybrid; it’s the word we denote to processes and products that are new, inventive and game-changing. Because of the rate of development which exists on the globe at this present moment, new ways of developing packaging solutions are expected on a continual basis. This is especially true of corrugated packaging, and new ways of designing and manufacturing corrugated packaging are invented to keep up to pace with the rapidly growing consumer market. Clever Corrugated Packaging What do consumers expect from retail products? For starts, the way in which shoppers behave has changed drastically. Without putting retail brands on the spot, those that maintain large ‘supermarkets’ are experiencing a slump in sales. Alternatively, companies like Woolworths SA are doing very well in developing and maintaining convenience food stores that keep up-to-date with shopping habits. Shoppers shop more often, and in smaller quantities, appreciating high quality and fresh groceries. Packaging, and corrugated packaging in particular, has followed suit, with manufacturers (like Design Packaging & Tapes) creating graphical, marketable corrugated packaging for smaller products that are likely to move more often. What You Need From Hybrid Corrugated Packaging Hybrid corrugated packaging needs to be economical, designed in order to be manufactured often and in large quantities. This kind of packaging needs to be marketable. This means that printing methods need to be incredibly well-developed and designed in a way to appeal to visually-subjective consumers. New corrugated packaging is not a ‘one-size-fits-all’ development. Each brand needs to create inventive and unique product packaging designs for all of their products. Instead of focussing on singular qualities such as user-friendliness, strength, and attractive design, hybrid corrugated packaging blends all of these unique traits into one comprehensive packaging solution. If you are looking for a unique hybrid corrugated packaging for your products, then make sure you contact Design Packaging & Tapes today. Take a look at our warehouse corrugated cardboard packaging to find out more about this wonderful packaging...

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Product Packaging Waste

Product Packaging Waste

By on Jun 7, 2016 in Packaging, Uncategorized | 0 comments

Did you know that if you had to forage through your dustbin right now you’d find that approximately half of all of your household waste is product packaging? That’s a conservative estimate too. All products are bought with some form of packaging enveloping and protecting the goods, and packaging weighs nearly 50% of the average product. It’s no surprise then that packaging is considered a major contributor to global pollution and excessive waste. Contradicting Principles The difficulty for retailers and manufacturers is that they are required to ensure environmental sustainability and a decreased carbon footprint while simultaneously satisfying the consumer. The modern consumer expects a perfectly packaged product, where the package is a reflection of the product contained within. Consider the electronics market; when unveiling a new cellphone, its packaging is often made from unsustainable packaging materials and weighs three or four times more than the product itself. Packaging needs to be user-friendly and protective, yet also retaining the marketable principle of being an extension of the product. Although it may seem impossible to do, there is a way to make sustainable packaging as well as retain the always-essential ‘WOW’-factor of modern packaging. Minimising Packaging Waste  There is a great example of a brand trying to minimise packaging waste while increasing packaging efficiency. That example is Puma and their newest invention; the ‘clever little bags’ concept. Their new product packaging does away with the heavier, bulkier, rigid corrugated cardboard box, and instead uses a treated, durable recyclable paper bag. The paper bag, with Puma’s signature marketing prints, has two sturdy cardboard sleeves within, supporting and holding the shoes. The new packaging is incredibly easy to use, fits onto a retail and bedroom shelf, and most importantly it only uses half the material as that of the conventional shoebox. Make sure you visit the Puma South Africa website here. A little bit of inventive design is all that’s required to help us reduce the amount of packaging waste we expel yet still create brilliant packaging. More time and investment should go into developing new ways of reducing packaging waste, while rewarding those brands that make a significant change. If you want to minimise your packaging waste, then don’t hesitate to contact Design...

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