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Posts made in May, 2016

The Ins And Outs Of Polyester Strapping

The Ins And Outs Of Polyester Strapping

By on May 31, 2016 in Packaging, Uncategorized | 0 comments

Polyester strapping is one of Design Packaging & Tapes’ staple products, commonly ordered and delivered by our loyal clients. Polyester strapping is used by any business in any industry that hopes to securely package and transport goods whether locally or even internationally. The strapping is sometimes used to secure packages to crates for storage measures too. The benefits of polyester strapping are numerous: For starts, polyester strapping is incredibly flexible. For this reason, it is used on a lot of packages that are irregular in shape. That means that the package does not necessarily have to be square or rectangular to be secured by polyester strapping. Polyester strapping is a general purpose packaging product, so it is relatively easy to get hold of. However, finding a good strapping supplier is crucial if you intend on getting high-quality strapping, and not a cheaper product that snaps easily. This form of strapping is very easy to apply, and can be used in both automated as well as manual strapping machines. Polyester strapping comes in many diffferent sizes as well as colours. This means that businesses can use this form of strapping for cataloguing and warehouse means. Polyester strapping does have a few limitations, though. For a start, there are a few stronger strapping materials on the market. Strength is sacrificed for flexibility when strapping with polyester, and polypropylene and steel strapping can be stronger. However, there is a difference between the strengths of woven polyester strapping and industrial polyester strapping (which will be discussed). Polyester is also harmful to the environment, and is not a sustainable environmental product (although there are measures that involve making polyester with wood-plastic composites). Polyester strapping often comes in two different forms: a hardier industrial strapping (PET) and the more fragile but flexible woven polyester strapping. For your supply of polyester strapping of all forms and for all functions, contact Design Packaging & Tapes today! Take a look at our strapping options by visiting our strapping...

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3 Ways Your Food Packaging Can Sell!

3 Ways Your Food Packaging Can Sell!

By on May 29, 2016 in Packaging, Uncategorized | 0 comments

With businesses struggling to cope within the current economic environment, everyone is doing anything to help bring in that little bit more money. The retail industry is struggling most of all, as the consumers’ rand does not go as far as it used to. This means that fewer people are spending their hard-earned cash on off-the-shelf products. Retailers and product manufacturers are required to use every means necessary to make up for the shortfall. One way you can assure sales is by improving your product packaging. There’s three ways you can change your product packaging to help it move in the retail sector. These tips are based on some of the most current food packaging trends: People are less concerned about fancy packaging and more concerned as to how the information on the packaging is put across. Make sure that you have clear product information and labelling, using large and easy-to-read fonts. Additionally, you’re packaging for the consumer or layman, so don’t expect them to know product details that only an industry professional would understand. Get your point across simply. Personalisation is the big industry trend at the moment and any brand that utilises personalised packaging in South Africa is sure to set themselves apart from the rest of the crowd. With that in mind how you personalise your product and food packaging is entirely up to you and your brand, taking into account the products you sell. Examples of personalised food packaging include Coca-Cola’s ‘Share a Coke’ packaging, or Johnny Walker’s online label design function. Ease-of-use is a big factor regarding food packaging. Consumers want packaging that does not take up too much space, is easy to remove and protects their food. Consumers aren’t willing to concede on any of these points. If you want your product to sell, then make sure you invest in all of the above factors. What will be difficult is ensuring the above measures, and also making your brand stand out from all others simultaneously. If you’re expecting your products to fly off shelves in 2016, then follow the tips above. These 2016 trends are a definite way of ensuring that customers notice your products and make the critical in-store decision to pick them up. If...

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Sustainable Packaging Of Utmost Importance

Sustainable Packaging Of Utmost Importance

By on May 16, 2016 in Packaging, Uncategorized | 0 comments

Sustainable packaging is still the most dominant packaging trend in 2016, largely due to the fact that sustainability remains an important topic on the worldwide business agenda. Product packaging is one of the leading causes of pollution that the globe’s natural ecosystems have to regularly contend with, so ensuring that environmentally-friendly and sustainable packaging is used is an important goal for a number of worldwide as well as local brands. South African businesses will soon be answering to legal requirements outlined in Emissions Tax laws, and in little time businesses will need to monitor their entire footprint to ensure that they cut down on their emissions as well as waste output. This will require a comprehensive ‘top-down’ approach, whereby organisations will drastically change their entire production and supply chain to be as sustainable as possible. Unfortunately, the consumer is less concerned about environmental sustainability than they are about user-friendliness and convenience. However, the modern consumer is not oblivious to the concept of sustainability, and they realize that, as long as their needs are being met, they have an obligation to help ‘save the environment’. The easiest way of doing that is by shifting their attention toward brands and products that use sustainable packaging. Many well-known international brands have taken the initiative and are now developing product packages that utilize sustainably sourced materials. Many brands that use corrugated cardboard and cartons ensure that the materials used in production of the packaging come from sustainably-sourced, eco-managed forests.  Many brands also ensure that their packaging is 100% recyclable, another effort to ensure environmental sustainability. However, it is most disconcerting learning that the majority of convenience foods are made without recycled materials, and in an effort to ensure longevity of food products, the packaging is made with an abundance of chemicals and materials that disallow recycling. Studies have proven the contrary though; sustainable packaging oftentimes helps increase the longevity of foodstuffs. The National University of Singapore, a leading organisation in the development of food sciences, found that recyclable and organic packaging helps improve the longevity of the food within by 100%. If you are looking for sustainable packaging, particularly for foodstuffs, then make sure you contact Design Packaging & Tapes as soon as...

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Protective Packaging Drives Sales

Protective Packaging Drives Sales

By on May 9, 2016 in Packaging, Uncategorized | 0 comments

Did you ever stop to think whether or not the protective packaging of a product also determined the success of the product? Have you considered what a difference bubble wrap or protective paper would have on the emotional response of the consumer? Thankfully you don’t have to. A recent study was made in the USA to determine how people reacted to the various different types of protective packaging on the market. Their studies found that certain protective packaging, often hidden by the products branded outer packaging, has a big influence on the buying behaviour of the customer. Let’s note a few things regarding the study: This is by far the most obvious outcome: a damaged product, caused by a fault regarding the protective product packaging, has a detrimental effect on the customers’ buying behaviour. More than 70% of respondents felt that they would not buy from a particular brand again if they found a broken product within the packaging. Protective packaging and space-filling packaging products, such as wriggly worms or paper ‘peanuts’, were least liked by consumers. The loose protective packaging made respondents feel as though the products were not adequately secured. Respondents were most satisfied with air-filled protective packaging products. Enter the much-loved bubble-wrap. Strangely, customers were most happy by unwrapping products in square-shaped bubble wrap, as well as air-cushioned fillers such as rectangular air bags. Respondents maintained that how well packaging protected their products is still the determining factor regarding the choice of packaging. Customers are less concerned about environmental sustainability and the ease-of-use when it comes to unpacking the product. The study was done in a regulated environment whereby smart facial-recognition technology was used to track the emotions of the customers. Protective packaging can both ruin as well as empower your product based on the choices you make when using product packaging. A happy customer is more likely to build positive brand recognition, and will likely choose your brand again because of his/her past satisfaction. For all types of protective packaging in South Africa, make sure you contact Design Packaging & Tapes...

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E-Commerce and Product Packaging

E-Commerce and Product Packaging

By on May 4, 2016 in Packaging, Uncategorized | 0 comments

E-commerce is beginning to take form within the retail environment. The majority of people still purchase their groceries from brick-and-mortar stores, but niche products, in particular, are experiencing online sales dominance. In the wake of specialised and niche products, the number of e-commerce grocery sales will grow by more than 20% between 2013 and 2018. What does this mean for the packaging industry and product packaging? The emphasis has largely shifted toward manufacturers and wholesalers who are now able to avoid retailers entirely in order to get their products to the consumer. However, retailers should not be dismayed; they still represent the easiest way of getting all the required groceries to the consumer, and they may be able to shift their investment away from the physical store and into the online world through some organisational changes. Yes, retailers will be required to change their entire business model, but change is necessary for the coming years. Product packaging will, therefore, have to change too. There will be an increasing concern for product protection as products (and fragile groceries) will need to be moved often before reaching the consumer. Additionally, speed is essential in the delivery of groceries, so product packaging changes will be required to assist in the easy movement of goods. To assist retailers in creating protective and easy-to-handle product packaging, new packaging manufacturing methods and machines will need to be developed and utilised. For the most part, products that have durable and user-friendly packaging can be handled by robotic equipment in order to speed up the warehousing and delivery process. Packaging materials that can assist in the delivery of e-commerce purchased products will need to be durable and flexible, yet still contain the graphics and marketing principles of in-store products. This means that air-filled materials, paper filled materials, bubble wrap and cushioned packaging bags will become increasingly valuable. Packaging foam products, such as foam fillers and foam boards, will also assist in the insulation and protection of transported grocery goods. If you require a packaging solution for your e-commerce strategy, then consider giving Design Packaging & Tapes a call! We’d love to assist you in all of your packaging needs, and we supply all the protective packaging materials...

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