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Posts made in April, 2016

Limited Edition Packaging Tips!

Limited Edition Packaging Tips!

By on Apr 26, 2016 in Packaging, Uncategorized | 0 comments

An innovative new product, a product trial, a new marketing strategy, a change in season or a renowned worldwide or regional event: these are all reasons why brands insist on producing limited edition packaging. But there are ways in which brands fail in creating meaningful and impacting limited edition packaging, wasting both time and money in their efforts. For this reason, we decided to post a few tips regarding limited edition packaging assisting you in creating a powerful marketing strategy over a short space of time. The first tip regarding a range of limited edition products is to ensure that there is meaning to the madness. Is there a reason for the change in packaging? Then ensure that it ties in with the overall message of the company, and make sure that it still manages to exude the brand’s iconic look. On the other side of the spectrum, the limited edition packaging must truly stand out from the normal line of packaging. If it is not eye catching or different from the ordinary packaging, then why consider using limited edition packaging at all? Limited edition packaging allows the brand to present some of the more outward and creative packaging ideas that have been thrown around the marketing room. If you are jumping onto the bandwagon with regards to the new and limited packaged products, make sure it revolves around an event or date that does not alienate your clients. Some brands may find that including Halloween limited edition packaging may offend some of their more conservative markets. Furthermore, ensure that the event is popular enough to draw an interested segment of the market. It’s no use creating limited edition packaging for the release of a movie that is not popular, or for a specific holiday that is not widely celebrated. Don’t be deterred by these limited packaging tips; limited edition packaging can be exceptionally powerful, and is known to draw interested consumers to your brand. If you require limited edition packaging, make sure you contact Design Packaging & Tapes as soon as...

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The Power Of Food Packaging Colour

The Power Of Food Packaging Colour

By on Apr 18, 2016 in Packaging, Uncategorized | 0 comments

Colour plays an important part in the mind of the consumer. Many customers will base purchasing decisions on the colour of food packaging, simply because of the mental association that a person makes with a particular colour. This may also have to do with the fact that colour is easily distinguished in comparison to words and graphics. Different colours lead to different emotions within the consumer, and they are often appealing to a particular age group. Darker or more subtle colours are easily recognised by older customers while children are attracted to bright colours. Furthermore, the more a customer recognises a colour and makes a connection between that colour and your brand, the more likely they are to establish a relationship with your brand. The mix of bright yellow-gold on a red background instantly reminds people of the McDonalds brand. This is just an example of the power that brands can tap through the application of food packaging colour. So what do the various colours mean for your brand? Each colour has the tendency to arouse certain feelings and opinions within the customer. For example, the colour green evokes a sense of health and sustainability. In conjunction with food packaging, green packaging can hint toward the food as being healthy or natural. Red is a colour that is used for a lot of foods, but the colour is meant to excite. This colour is often used with fast foods and sweet beverages for this very reason. The colour yellow can also create excitement, but it must be used carefully as it causes the release of serotonin in the customers’ brain. This colour cannot be used if your brand seeks to create a feeling of comfort for the user. Black, however, is often associated with elegance, class and quality, and many food brands use the colour in the packaging os some of their more expensive products. Colour is very powerful, and can help or hinder in the marketing of your product. Brands should be aware of the impact that they can create through the application of a colour in their food packaging. If you require customized food packaging in Johannesburg, then make sure you contact Design Packaging & Tapes today! We’ll...

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Corrugated Cardboard Helps Sustain The Environment

Corrugated Cardboard Helps Sustain The Environment

By on Apr 4, 2016 in Packaging, Uncategorized | 0 comments

Corrugated cardboard is a packaging product made from paper-based mash. The production process is quite energy intensive, and the product is used in a number of industries all around the world in vast quantities. So how on earth is corrugated cardboard meant to be environmentally sustainable? Well, for a start, cardboard packaging is biodegradable. No plastic packaging measures are as environmentally friendly, and cardboard can degrade in the natural environment at a fairly fast rate. Not only is the material better for the environment, but it can be treated in ways that help keep food and beverages fresher for longer. Food waste has had increasing detrimental impact on the environment as the human population grows, and corrugated cardboard packaging has helped mitigate the damage. Corrugated cardboard packaging products are gaining in popularity because of the benefits of using a more sustainable packaging compared to that of plastic. Because of the international interest in corrugated cardboard packaging there have been many developments regarding the manufacturing of the material. Since 2005 corrugated cardboard is approximately 12% lighter. Not only is the lighter cardboard as strong as the heavier older material, but production requires less wood fibres to produce. This makes production more sustainable, and fewer resources are needed to make a high-quality packaging item. Many tests are being done to ensure that cardboard can be used in a number of different industries and formats. If treated correctly, corrugated cardboard can be used in similar functions to that of plastic, but with one other important difference; corrugated cardboard can be recycled in its entirety. The wood used for the manufacturing corrugated cardboard is also sourced from responsible forestry companies. For your supply of corrugated cardboard products, do not hesitate to contact Design Packaging & Tapes. We have a range of cardboard products for use in industries like that of the food industry, pharmaceutical industry or even for use in the corporate environment. Take a look at our cardboard products on offer. Contact us today for a...

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Is Biodegradable Packaging Affordable?

Is Biodegradable Packaging Affordable?

By on Apr 1, 2016 in Packaging, Uncategorized | 0 comments

Plastic packaging is a great expense. The expense is not for businesses that benefit from the cheap packaging solution that plastic packaging offers, but rather there is an expense to the environment. Plastic packaging covers the natural environment with plastics that can take thousands of years to degrade, and for this reason efforts have been made to introduce biodegradable plastics into the production cycle for a large number of products. Biodegradable packaging is made from a number of materials that are easily broken down through natural processes in the environment. Another name for biodegradable packaging is compostable packaging, for this very reason. Organisations can use the packaging and dispose of it by composting it where its compostable components integrate with the natural soil in the environment. Most of the biodegradable packaging is made with biomass material nowadays. That means any agricultural waste, usually in the form of corn, wheat or sugar cane waste, is used in its production. The fibres in the packaging, because they’re natural, break down just as the vegetation would do. So biodegradable packaging may be sustainable and environmentally friendly, but is it affordable for every business? Well, that entirely depends on what kind of packaging you’re using. There are recycled paper/cardboard products on the market that are cheap to use, and a few sugar cane fibre products that are also cost-efficient, but when looking for a plastic substitute the costs can be drastic. Polylactic Acid (PLA), a biodegradable plastic polymer made from biomass, is very expensive. Furthermore, the energy required to convert biomass into an easily biodegradable plastic means that its production is not as environmentally friendly as first conceived. In conclusion, recycled paper and biomass fibre packaging is cost effective and easily made, as well as being safe for the environment. However, there is no sustainable method of creating PLAs, and the products are so expensive that only the most exclusive brands use the material for packaging. If you are looking for recycled paper and cardboard packaging products, then make sure you contact Design Packaging & Tapes...

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