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Posts made in March, 2016

Big Names Orchestrate Packaging Redesign

Big Names Orchestrate Packaging Redesign

By on Mar 14, 2016 in Packaging, Uncategorized | 0 comments

Pre-purchase advertising relies a lot on the product packaging. When it comes to large fast-food brands like McDonalds it is easy to recognise the logo and make purchasing decisions based on the presence of outdoor advertising like street signage. But McDonalds relies on food packaging to influence the market even when people are very far from any local branch. Customers buy a McDonalds burger, and then they consume their product in public, at home, or even in the office. People see the burger box or the paper packaging, and those people in-turn build an association with the brand. Modern food packaging must not only be aesthetically pleasing and covered in product branding, but modern packaging is created for the millennial. For this reason, it needs to tick a few more requirement boxes. Products are marketed for a generation that expects engagement and sufficient distraction. The longer they engage with product packaging the more likely they are to build and association. Both McDonalds and Burger King are kicking off their 2016 food packaging rebranding, which began for McDonalds as early as 2014, and both brands are ensuring that their food packaging will be more user-friendly. This will all be done while ensuring that the food packaging remains iconic. The packaging also needs to remain relevant for people all over the globe, ensuring uniformity over thousands of stores. In conclusion, what does this say about the requirements for food packaging in the modern day and age: Food packaging needs to constantly evolve. Food packaging needs to still represent the brand. It needs to remain iconic. Packaging needs to be both engaging as well as distracting. Food packaging must be developed to improve on user-friendliness. If you are in the food industry and you require professionally manufactured food packaging, make sure that you contact Design Packaging & Tapes. We supply and manufacture a number of products for use in the food industry. From customised die-cut corrugated cardboard boxes to customer-spec plastic products, Design Packaging & Tapes has the food packaging solution for...

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Filing Systems In The Modern Office

Filing Systems In The Modern Office

By on Mar 9, 2016 in Packaging, Uncategorized | 0 comments

Many offices still use filing systems to organise and categorise information. Yes, digital filing systems are becoming increasingly popular, but many companies still utilise old fashioned physical filing to help coordinate the storing of information and facilitate easy access to the information when required. For a filing system to be efficient and user-friendly there are a number of factors that have to be adhered to. Firstly the filing system has to be accessible. If the physical filing system is too far from the place in which a person works then it will take too much time accessing the necessary information. The filing system should also be in an easily opened or unlocked cabinet or shelf. Furthermore, the place in which the files are stored must be chosen to account for future growth of the filing system; there needs to be extra storage space for more files in future. Physical filing can be done in a number of different formats. Shelving is by far the most popular form of filing. This is because the method is a lot cheaper, and it is easy to install a shelf upon which files are perched and easily accessed. Shelving is not the most secure form of filing, though. Filing cabinets are specifically made to be more secure and offer more organisation with regards to filing. A pull out draw can be arranged to categorise information, and can be locked from the outside. Lateral filing does not offer the security of a cabinet, but files can immediately be viewed without having to open the shelving. Even with the onset of digital filing systems, and information being stored on alternative media devices such as flash disks, harddrives, discs and the cloud, old fashioned physical filing is still a critical office process. When filing needs to be stored it is important that the correct packaging materials are used. Corrugated cardboard boxes can be used as a great way of storing old files. By purchasing labels the cardboard boxes can be labelled according to period or function of information while tapes and protective wrapping can help ensure that the filing is safe and not likely to become damaged. If your business requires packaging supplies for the storage of old...

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